Cookie Policy

What Cookies and Similar Technologies Are

Cookies are small text files stored on a user’s device. Similar functions may also be performed by pixels, tags, local storage, browser identifiers, tracking scripts, and server-side solutions used for measurement or attribution.

For the purposes of this policy, these solutions are collectively referred to as cookies or similar technologies.

Cookie Categories

The website may use necessary, preference, analytics, and marketing or social media cookies. The actual combination of active tools depends on the website setup and the visitor’s consent choices made through the consent banner.

• Necessary: support security, core functionality, server operation, and essential settings such as the selected EN/PL language version.
• Preferences: remember user settings that improve the browsing experience.
• Analytics: measure pageviews, traffic sources, clicks, scrolling, time on page, events, heatmaps, and similar behavior signals.
• Marketing and social media: support campaign measurement, remarketing, audience building, conversion attribution, and analysis of interactions with ads and social platforms.

Tools That May Be Used

Depending on the configuration, the website may use Google Tag Manager as a deployment layer together with tools such as Google Analytics 4, Google Ads or Floodlight, Meta Pixel and Meta or Instagram tools, Microsoft Clarity, Hotjar, LinkedIn Insight Tag, TikTok Pixel, Pinterest Tag, X/Twitter, and other similar analytics, advertising, or social media services.

Where a particular tool requires a separate consent category or additional disclosure, its operation should remain subject to the user’s consent settings.

How Consent Works

On the first visit, a user can accept all optional categories, reject them, or choose custom settings. Necessary cookies remain active because they are required for core website operation and security.

If the user grants consent to optional categories, the website may load the relevant scripts or tag containers, including Google Tag Manager, and pass consent choices to analytics and marketing tools. Consent choices may be changed or withdrawn at any time.

Managing Cookies in the Browser

A user can also manage cookies through browser settings, including deleting stored cookies or blocking future storage. Restricting certain cookies may, however, affect selected website features or the accuracy of measurement.

Changes to This Policy

The set of tools used on the website may evolve as the website, campaigns, and marketing infrastructure develop. This policy may be updated when legal requirements, technical configuration, or the categories of tools used change.