Privacy Policy

Data Controller

The controller of personal data is Pi Square.

Privacy-related inquiries can be sent to: art@pisquare.com.

What Data May Be Collected

Depending on the website configuration and the consent choices made by a visitor, Pi Square may process technical data and online identifiers such as IP address, cookie identifiers, browser and device data, approximate location, referral source, campaign parameters, visited pages, time on page, clicks, scroll depth, form interactions, conversion events, and data used for reports, heatmaps, or session replay.

Pi Square may also process data voluntarily provided in an email or business inquiry, including a name, email address, message content, and any information required to handle the request.

Purposes of Processing

Data may be processed to operate and secure the website, remember user choices, analyze traffic and visitor behavior, evaluate the performance of content, campaigns, and traffic sources, run advertising and remarketing activities, measure interactions with social media platforms, and handle correspondence and business relationships.

Data may also be used to create aggregate reports, understand which parts of the website attract the most attention, and optimize the website’s structure, content, and communication.

Legal Bases and Consent

Data processed for core website operation, security, necessary settings, and correspondence may be processed on the basis of the controller’s legitimate interest or, where relevant, steps taken at the request of the data subject prior to a potential collaboration.

Analytics, marketing, advertising, and similar tracking technologies are activated on the basis of the user’s consent expressed through the cookie banner. Consent can be changed or withdrawn at any time.

Tools and Data Recipients

Depending on the current setup, Pi Square may use solutions such as Google Tag Manager, Google Analytics 4, Google Ads or Floodlight, Meta Pixel and related Meta or Instagram tools, Microsoft Clarity, Hotjar, LinkedIn Insight Tag, TikTok Pixel, Pinterest Tag, X/Twitter, and other analytics, advertising, social media, or measurement tools of a similar nature.

Recipients of data may include hosting providers, email providers, technical support providers, analytics vendors, advertising vendors, marketing automation providers, social media platforms, embedded media providers, and other service providers used to operate and develop the website.

Transfers Outside the EEA

Some tool providers may process data outside the European Economic Area, including in the United States. In such cases, transfers take place using mechanisms recognized by law, such as standard contractual clauses or other appropriate safeguards.

Retention Period

Correspondence data is retained for as long as necessary to handle the inquiry, continue communication, and protect against possible claims. Technical data, server logs, and event data are retained for the period resulting from hosting, analytics, advertising, or marketing tool configuration and from legitimate business or security needs.

The retention period of individual cookies and identifiers may vary depending on the relevant provider, campaign settings, and tool type.

User Rights

Subject to applicable law, a user may request access to personal data, rectification, erasure, restriction of processing, objection to processing, data portability, and withdrawal of consent where consent is the legal basis.

A user also has the right to lodge a complaint with the competent supervisory authority. Privacy-related requests can be sent to: art@pisquare.com.